Best HubSpot CRM Alternatives in 2026: Top 5 Options Compared
Looking for a HubSpot CRM alternative? Whether you need lower pricing, different features, or a better fit for your team's workflow, there are excellent options available. We've evaluated the top 5 alternatives to HubSpot CRM based on pricing, ease of use, and key features to help you make the right switch.
Top HubSpot CRM Alternatives
Salesforce
The world's #1 CRM platform
Salesforce — most powerful CRM in the world; unmatched customisation and enterprise integrations
- • most powerful CRM in the world
- • Competitive pricing from $25/user/mo
- • Powerful and feature-rich for advanced users
- • extremely complex and expensive
- • Premium integrations require higher-tier plans
Pipedrive
The CRM that keeps you in control of complex sales
Pipedrive — cleanest visual sales pipeline; built specifically for sales reps, not admins
- • cleanest visual sales pipeline
- • Competitive pricing from $14.90/user/mo
- • Easy to learn and set up quickly
- • no free plan
- • Premium integrations require higher-tier plans
Zoho CRM
Free planGet more deals done with the CRM that works for you
Zoho CRM — excellent value for money; deep feature set including AI (Zia) and omnichannel
- • excellent value for money
- • Free plan available
- • Powerful and feature-rich for advanced users
- • UI feels dated compared to HubSpot or Pipedrive
- • Premium integrations require higher-tier plans
Freshsales
Free planA CRM built for high-velocity sales teams
Freshsales — built-in phone, email, and AI scoring (Freddy AI) at a competitive price
- • built-in phone, email, and AI scoring (Freddy AI) at a competitive price
- • Free plan available
- • Easy to learn and set up quickly
- • advanced automations require pricier plans
- • Fewer native integrations than market leaders
Close CRM
The CRM for sales teams who need to close more deals
Close CRM — best built-in calling + power dialler + email sequences in any CRM
- • best built-in calling + power dialler + email sequences in any CRM
- • Competitive pricing from $49/mo (flat)
- • Easy to learn and set up quickly
- • expensive for small teams
- • Fewer native integrations than market leaders
Why Look for HubSpot CRM Alternatives?
HubSpot CRM is a great tool, but it may not be the right fit for everyone. Common reasons teams switch:
- • Pricing — HubSpot CRM starts at Free (with paid plans from $15)
- • Features needed that HubSpot CRM doesn't offer
- • Team size or workflow mismatch
- • Integration requirements with existing tools
Frequently Asked Questions
What is the best free alternative to HubSpot CRM?
Zoho CRM is our top free alternative to HubSpot CRM. It offers a generous free tier that covers the core features most teams need, making it ideal for small teams or budget-conscious users.
What is the cheapest HubSpot CRM alternative?
Zoho CRM offers the best value. It starts at $14/user/mo and includes a solid feature set without the premium price tag.
Why do people switch from HubSpot CRM?
The most common reasons include costs escalate rapidly as contact lists and features grow. Teams also switch when they outgrow HubSpot CRM's capabilities or find that a specialist tool better fits a specific workflow.
Which HubSpot CRM alternative is best for small teams?
Pipedrive is the most approachable option for small teams. Its intuitive interface and quick onboarding mean teams can be productive from day one without extensive training.
Can't decide? Compare them directly.
See a detailed head-to-head comparison with scoring.