Comparing HubSpot CRM and Close CRM: Which is Better?

HubSpot CRM and Close CRM are two popular customer relationship management tools designed for different types of users. HubSpot offers a free tier and is ideal for marketing teams and SMBs, while Close focuses on inside sales teams with advanced calling features. This comparison will help you determine which tool best fits your needs.

Last updated: 2026-03 • Unbiased, independent comparison
HubSpot CRM
HubSpot CRM
✓ Our Pick

The CRM platform that grows with your business

✅ Free plan
From $15/mo
Try HubSpot CRM Free →
Close CRM
Close CRM

The CRM for sales teams who need to close more deals

❌ No free plan
From $49/mo
Try Close CRM Free →

🏆 Our Verdict: HubSpot CRM Wins

HubSpot CRM edges out Close CRM in our evaluation, winning on ease of use, pricing value, features. That said, Close CRM remains a strong choice for teams with specific requirements, especially if any of Close CRM's standout features match your primary workflow. We recommend trialing both tools on a real project before committing.

Pros & Cons

HubSpot CRMHubSpot CRM
Strengths
  • Ease of use
  • Feature depth
  • Integrations
Weaknesses
  • Less focused than Close CRM in some areas
Best for
SMBsMarketing teamsInbound sales
Close CRMClose CRM
Strengths
  • The CRM for sales teams who need to close more deals
Weaknesses
  • Ease of use
  • Pricing value
  • Integrations
Best for
Inside sales teamsSDR/BDR teamsSaaS startups

Who Should Choose Each Tool?

Choose HubSpot CRM if: you prioritize smbs, marketing teams.

Choose Close CRM if: you need inside sales teams, sdr/bdr teams.

Detailed Comparison

CategoryHubSpot CRMClose CRMWinner
ease Of Use
4.5
3.5
HubSpot CRM
pricing
4.0
2.5
HubSpot CRM
features
4.5
4.0
HubSpot CRM
integrations
4.5
3.5
HubSpot CRM
support
4.0
4.0
HubSpot CRM

ease Of Use

HubSpot CRM is known for its intuitive interface, making it easy for users to navigate and use its features. In contrast, Close CRM, while powerful, may require a steeper learning curve due to its advanced functionalities.

pricing

HubSpot offers a free CRM option and affordable plans starting at $15/user/month, making it accessible for small businesses. Close CRM, on the other hand, starts at $49/month for three users, which can be more expensive for startups.

features

HubSpot CRM includes a wide range of features such as email marketing and marketing automation, appealing to diverse business needs. Close CRM excels in calling and sales features but lacks some marketing functionalities that HubSpot provides.

integrations

HubSpot integrates easily with numerous third-party applications, enhancing its usability across different platforms. Close CRM has fewer integrations, which may limit its flexibility for some users.

support

Both HubSpot and Close offer solid customer support, including resources like knowledge bases and community forums. However, HubSpot's extensive documentation and training resources give it a slight edge.

Pricing Comparison

HubSpot CRM Pricing
Free CRMFree
Starter$15/user/mo
Professional$90/user/mo
Enterprise$150/user/mo
Close CRM Pricing
Startup$49/mo (3 users)
Professional$299/mo (3 users)
Enterprise$699/mo (5 users)

Frequently Asked Questions

Does HubSpot CRM have a free version?

Yes, HubSpot CRM offers a free version that includes basic features suitable for small businesses and startups.

What is the starting price for Close CRM?

Close CRM starts at $49 per month for three users, which may be more expensive compared to other options.

Which CRM is better for marketing teams?

HubSpot CRM is better suited for marketing teams due to its marketing automation and email marketing features.

Can Close CRM handle high-velocity sales?

Yes, Close CRM is designed for inside sales teams and high-velocity outbound sales, offering tools like predictive dialing.

Are there any advanced calling features in HubSpot?

HubSpot CRM does not have built-in calling features like Close, but it offers integrations with calling tools to enhance communication.

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