Mailchimp vs Brevo (Sendinblue) (2026): Which Is Right for You?
Choosing between Mailchimp and Brevo (Sendinblue) comes down to your team's priorities. Mailchimp is known for most recognised email tool; huge template library and e-commerce integrations, while Brevo (Sendinblue) excels at best value in email marketing; charges by emails sent not by contact count. In this comparison we break down pricing, features, ease of use, integrations, and support so you can pick the right tool with confidence.
The #1 email marketing and automation platform
The all-in-one platform for growing businesses
🏆 Our Verdict: Mailchimp Wins
Mailchimp wins overall because most recognised email tool; huge template library and e-commerce integrations. Brevo (Sendinblue) remains a solid choice for teams specifically needing budget-conscious businesses needing email + SMS + CRM in one affordable platform.
Detailed Comparison
| Category | Mailchimp | Brevo (Sendinblue) | Winner |
|---|---|---|---|
| ease Of Use | 4.4 | 4.2 | Mailchimp |
| pricing | 3.8 | 4.7 | Brevo (Sendinblue) |
| features | 4.3 | 4.1 | Mailchimp |
| integrations | 4.6 | 4.1 | Mailchimp |
| support | 4.0 | 4.0 | Mailchimp |
ease Of Use
most recognised email tool; huge template library and e-commerce integrations makes Mailchimp easier to pick up. automation depth is not as strong as ActiveCampaign; fewer native integrations means Brevo (Sendinblue) has a steeper initial learning curve.
pricing
Mailchimp offers a free plan while brevo (sendinblue) also has a free tier. At the paid tier, Mailchimp starts at $13/mo vs. Brevo (Sendinblue) at $25/mo, so your choice depends on team size and required features.
features
Mailchimp edges ahead on features — most recognised email tool; huge template library and e-commerce integrations. Brevo (Sendinblue) is more focused, which some teams prefer, but automation depth is not as strong as ActiveCampaign; fewer native integrations.
integrations
Mailchimp connects with more third-party tools and has a wider native integration library. Brevo (Sendinblue) covers the essentials well but may require Zapier or Make for less common app connections.
support
Mailchimp offers more responsive customer support channels and a more comprehensive help centre. Brevo (Sendinblue)'s support is adequate but response times can be slower, especially on lower-tier plans.
Pricing Comparison
Frequently Asked Questions
Is Mailchimp better than Brevo (Sendinblue)?
It depends on your use case. Mailchimp is our top pick overall because most recognised email tool; huge template library and e-commerce integrations. However, Brevo (Sendinblue) may be a better fit if budget-conscious businesses needing email + SMS + CRM in one affordable platform.
Can I migrate from Mailchimp to Brevo (Sendinblue)?
Yes, both tools offer export options. Mailchimp typically exports to common formats (CSV, JSON, or PDF) and Brevo (Sendinblue) provides import wizards to help you bring in that data. Plan a migration window and test with a subset of data first.
Which is cheaper: Mailchimp or Brevo (Sendinblue)?
Mailchimp has a free plan available. Brevo (Sendinblue) also offers a free plan. At scale, pricing depends on seat count and features needed, so compare annual plans for the best deal.
Does Mailchimp integrate with Brevo (Sendinblue)?
Direct native integrations between the two are limited, but you can connect them via Zapier, Make, or their respective APIs. Check each platform's integration directory for the latest available connectors.
Which tool is better for small teams?
Mailchimp is generally more accessible for small teams thanks to its simpler onboarding and generous free tier. Small teams often benefit from a tool with a shorter learning curve so everyone can hit the ground running.
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